©2018 BY CHRIS RIBEIRO, CREATIVE DIRECTOR/WRITER - (310) 600-9663 - chrisribeiro@mac.com

Hyundai: Ref Saves the Day

Hyundai bought into the Super Bowl at the very last second. the brief was simple: 'not on my Sunday.' So we picked on a secretly universal target ...youth soccer...and introduced an antihero armed with an obscure tactic and a new Kona. The spot was a winner during the big game, and then later at the Clio awards where it took a gold.