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Hyundai: Ref Saves the Day

Hyundai bought into the Super Bowl at the very last second. the brief was simple: 'not on my Sunday.' So we picked on a secretly universal target ...youth soccer...and introduced an antihero armed with an obscure tactic and a new Kona. The spot was a winner during the big game, and then later at the Clio awards where it took a gold.

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